The buy box
What we're looking to buy
Wolf IQ Group acquires website and digital agencies with recurring revenue. We keep your brand, pay mostly cash upfront, and look after your customers long term. This page is the whole picture: what we buy, where, at what size, and how deals get structured.
- Majority cash paid upfront
- 6 weeks typical time to close
- Your brand kept, not absorbed
- 90 days founder transition target
Our focus
What we buy
Recurring revenue is what we pay for. Care plans, hosting and retainers carry the valuation.
We buy website design, development, hosting and support agencies where care plans or retainers are the recurring core.
SEO and Google Ads are a great fit as bolt-ons when websites are the core of the business. That's how we sell them too. Standalone SEO or PPC agencies with no website base aren't a fit.
WordPress is ideal, not required. We'll look at modern stacks and legacy platforms if the customers, recurring revenue and handover are clean.
Mostly project revenue? We'd still rather have the conversation than have you rule yourself out. Reach out and we'll tell you quickly whether it works.
The Wolf IQ Group brands
Deal mechanics
The numbers and the structure
Guides, not hard rules. The structure aligns both of us with one thing: your customers staying and being looked after.
- Geography
- Australia and the US West Coast.
- Annual revenue
- $500k and above. A guide, not a hard rule.
- Customers
- 100+ active customers. Diversified SMB books are strongest - flag concentration or related parties early.
- Deal size
- Roughly A$500k to A$3M enterprise value. Flexible for the right business.
- Upfront payment
- Majority cash at completion.
- Escrow
- Balance held in escrow, typically six months, tied mainly to recurring revenue retention.
- Sale type
- Asset or share sale. We'll work with what the lawyers recommend.
- Timeline
- About 6 weeks from first conversation to close. None have taken longer than 90 days.
- Exclusivity
- Standard LOI exclusivity, typically 30 days, once we sign.
Why sell to us
A safe pair of hands
Our own capital
No investors and no fund timelines. We buy with our own capital and hold for the long term, so your customers aren't resold in three years.
Your brand lives on
We run a House of Brands. Wolf IQ, Fox & Lee, Morningstar Digital and Quix Sites all kept their names, their customers and their trust.
Speed and certainty
About 6 weeks from first conversation to close is typical. We reply within 48 hours and tell you quickly if the fit is not there.
Founders will vouch for us
Every founder who sold to us has said it in their own words. Their quotes are right below.
Founder experience
What the founders who sold to us say
Andy's professionalism stood out immediately - I knew I could trust him.
While he brought the necessary capital and processes, what mattered most to me was knowing that my staff would stay on and our customers would be in safe hands.
He was the right person to take the business forward.
Owner of Fox & Lee
I'd spent years building Morningstar Digital, and finding someone to hand it over to was hard.
My absolute priority was making sure my customers found a good home.
What gave me confidence was seeing how Andy's team actually operated - they had the systems and technical expertise to carry the business forward and ensure our 100+ customers were completely taken care of.
Founder of Morningstar Digital
Andy reached out to us directly, and I'm glad he did.
The process was smooth, professional and fast.
I'm really pleased our WordPress support business WP Copilot has found a long-term home with Andy and his team.
Founder of WP Copilot
Selling Quix Sites was a big decision, and Andy made the whole process smooth, transparent, and genuinely fair from start to finish.
He treated our clients like his own from day one, and I have complete confidence that they're in great hands with the Wolf IQ team.
I couldn't have asked for a better person to carry on what we built.
Founder of Quix Sites
What happens next
Five steps, about 6 weeks
Confidential from the first message. We reply within 48 hours.
- Confidential intro chat. NDA available if you prefer.
- The basics: revenue, recurring revenue, redacted customer list, team and history.
- Letter of Intent with price, structure and exclusivity.
- Due diligence and the sale agreement under exclusivity.
- Close, funds paid, transition begins.
Learn more
Wherever you are in the journey
The complete guide
How to Sell Your Business: A Guide for Agency Owners
What your agency is worth, how to get it ready, who buys and how deals get done. Start here if you're early in the process.
Thinking about it
What it's worth
Doing the deal