You Built It. We’ll Protect It.

We help agency owners take cash off the table and give their customers a great home.
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Since 2024, I’ve been acquiring WordPress agencies with a simple goal - give their customers a safe, supportive and long-term home while allowing business owners to take cash off the table.

It is important you know who you are selling to.

We are not a private equity shop looking to churn and burn the team or systems. We run a 'House of Brands' that respects the relationship you've built with customers, vendors and staff, and handle the transition with care.

Here is why founders have sold to us:

  1. Cash upfront: we pay majority of cash upfront and typically a six month escrow for any surprises.
  2. Your Brand Lives On: We normally keep local brands to preserve your customer's trust and ensure they don't panic.
  3. We Support Your Team: We retain top talent and integrate them into our culture. See our Glassdoor here.
  4. Great for your Customers: We continue to treat your customers like the royalty they are.

Our goal is to provide the 'Safe Pair of Hands' that your customers deserve, so you can exit and have full confidence they are looked after.

What agency owners have said

Matt Wilson
Owner of Fox & Lee

Andy’s professionalism stood out immediately - I knew I could trust him.

While he brought the necessary capital and processes, what mattered most to me was knowing that my staff would stay on and our clients would be in safe hands.

He was the right person to take the business forward.

Alex Carr
Founder of Morningstar Digital

I'd spent years building Morningstar Digital, and finding someone to hand it over to was hard.

My absolute priority was making sure my clients found a good home.

What gave me confidence was seeing how Andy's team actually operated.

They had the systems and technical expertise to carry the business forward and ensure our 100+ customers were completely taken care of.

Chris Finnegan
Founder of WP Copilot

Andy reached out to us directly, and I'm glad he did.

The process was smooth, professional and fast.

I'm really pleased our WordPress support business WP Copilot has found a long-term home with Andy and his team.

What the process looks like?

Here is the high level process we follow.

Intro Chat

A confidential discussion to see if we're a fit. We can set up an MNDA if helpful too.
Let's Talk

Offer + Close

We give you a Letter of Offer which has the terms and structure. It's typically a majority cash payment upfront and six-month escrow.

Transition

A 90-day handover period to ensure a smooth transfer of trust and integration of your team.

What we are looking for?

  • Core Business: WordPress Design, Development and Support
  • Geography:
    • Primary: Australia (East Coast preferred).
    • Secondary: USA/ Canada (West Coast only).
  • Financials:
    • Annual Revenue: >$1M AUD
    • Recurring Revenue (ARR): >$300k AUD‍
    • Client Volume:>100 Active Clients.

Thoughts on selling your agency

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Some Common Questions

What specific type of agency is Wolf IQ looking to buy?

WordPress Design & Development agencies that have recurring revenue. We tend to avoid custom code or obscure CMS platforms, but always feel free to reach out to see if it's something we could do.

What are the minimum revenue thresholds for a deal?

Annual revenue exceeding $500k AUD and $300k in recurring revenue (ARR).

How do you structure the payment?

Majority cash payment upfront and a six-month escrow, though this may change depending on customer concentration and other variables.

How long does the acquisition process take?

Every deal we’ve done has closed within 90 days (normally faster).

Do I need to stay in the business after the sale?

Yes, we like to have the director or founder involved for 90 days to introduce key customers and support the team.

What happens to my customers’ hosting and support?

We will either keep it in place or migrate it to our own service to ensure performance and security.

Do you buy agencies outside of Australia?

Australian East Coast and West Coast of the USA or Canada.

Will you buy my agency if I rely mostly on project work?

We love project work, but it's hard to build a business around. We are looking for recurring revenue and stable customers that allow us to pay upfront.

What happens to my agency's brand name?

We like to maintain brands to keep customer trust rather than absorbing everything into Wolf IQ.

What happens to my staff?

We operate with a "One Team" philosophy and aim to retain talented developers and support staff, integrating them into our shared resource pool to support the wider group